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Mainstream Fashion Mavens; Megastores Get Sustainy With It- Oh Snap!

The fashion world has been taken by eco-storm.  With organic cotton popping up everywhere from Banana Republic to Target, sustainable fashion has gone mainstream in a big way. And it’s about time: Conventional cotton accounts for 25% of all pesticides used in the US!  With new ideas flooding the market every season, cotton and bamboo [...]

Sustainy Celeb – Matthew McConaughey

From sex symbol to sustainable parent, everyone’s favorite good ol’ boy Matthew McConaughey recently discussed his green-as-can-be lifestyle.   For instance, he notes that having a baby has helped changed his perspective on things.  “When you have a kid, like we do now, you do get a little more conscience of the community around you.”   [...]

Sustainy Celeb – Emily Deschanel

Emily Deschanel has it going on.  We recently came across this vid-bit where the Bones star speaks brightly on her green lifestyle, converting key grips through humiliation & the virtues of vintage clothing!
In a quick sit-down interview in the duplex she shares with her sister Zooey, Emily shares personal insight into her day to day [...]